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A tale of Airtel’s logo: branding, re-branding, un-branding?

August 13, 2011

9 Comments

A brand’s successfulness is not largely dependent on logo but on its people and products, but brand’s acceptance and popularity is dependent on its logo, tagline. The responses on Airtel new logo is such we can barely say ‘mixed response’. Fonearena’s poll of 1300 people, where only 35% liked it and whooping 51% disliked new [...]

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