Tag Archives: brand

A tale of Airtel’s logo: branding, re-branding, un-branding?

August 13, 2011

9 Comments

A brand’s successfulness is not largely dependent on logo but on its people and products, but brand’s acceptance and popularity is dependent on its logo, tagline. The responses on Airtel new logo is such we can barely say ‘mixed response’. Fonearena’s poll of 1300 people, where only 35% liked it and whooping 51% disliked new [...]

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Brand recall: Zandu balm = Malaika

August 8, 2011

20 Comments

Brand recall: Zandu balm = Malaika

Problem with Emami turns out to be an opportunity for Malaika It is said to find an opportunity in a problem and every problem is an opportunity in disguise. Here is a live example and somebody should learn how to convert possible fierce legal battle into an opportunity from Malaika Arora Khan, a model turned [...]

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