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  Atithi Devo Bhavah [Atithi devo bhavaḥ] (English: ‘The guest is God’ or ‘Guest become God’) is a Sanskrit verse, taken from an ancient Hindu scripture which became part of the “code of conduct” for Hindu society. Atithi Devo Bhavah regards a procedure of the Host-Guest relationship. Recently it has also become the tag line [...]

Yahoo! India has opened entries to the second annual Big Idea Chair awards. With over 183 entries last year, the Big Idea Chair awards invite contributions by clients, agency strategists, media gurus and individuals who have creatively leveraged the digital advertising platform. The award ceremony will be held in October 2011 in New Delhi. Agencies can [...]

The new smartphone from Android will run on Android 2.2 (Froyo). It`s 3.2 inch touchscreen is a jump from 2.8 inch in A60. However, the resistive screen still persists which is a big turn off. In contrast to Andro A60, Micromax A70 comes with a much better 5MP camera. In terms of connectivity, the phone supports 3G, [...]

A brand’s successfulness is not largely dependent on logo but on its people and products, but brand’s acceptance and popularity is dependent on its logo, tagline. The responses on Airtel new logo is such we can barely say ‘mixed response’. Fonearena’s poll of 1300 people, where only 35% liked it and whooping 51% disliked new [...]

Mumbai: Tata Sky, the leading Direct-to-Home service provider, has once again proved its technology dominance with its new Tata Sky Mobile Access application rising to No. 1 application to be downloaded on the App Store within a week of its launch. Speaking on the new landmark, Vikram Mehra, Chief Marketing Officer, Tata Sky, said, “We [...]

A list of awards in the advertising and design industries around the world, organised by month, linked where possible to the appropriate site. August Chip Shop Awards Glasgow, UK AFA Advertising Effectiveness Award Sydney, Australia September Baltic Advertising Festival “Golden Hammer” Riga, Latvia Moscow International Advertising Festival (Red Apple) (MIAF) Moscow, Russia EURO EFFIES Bruxelles, [...]