Author Archives | Abhijit MUKHOPADHYAY

About Abhijit MUKHOPADHYAY

Abhijit MUKHOPADHYAY is a Corporate Communications / Reputation Management professional with vast experience and expertise on Media, Advertising, Public Relations, Corporate Communications and Technology. He is instrumental in designing and developing automated sentiment monitoring tools with vivid dashboard to segregate and pin point "open issue" which may lead to crisis for a brand. With the help of the sentiment monitoring application, stakeholders can be engaged effectively. He also advocates to merge and integrate Corporate Social Responsibility (CSR) activities with media campaigns for effective and definite return on investment. He is an author, speaker and moderator. He is also the Chief Executive of IDS Technologies (www.idstonline.com), a communications consultancy firm.

Socilion organizes “ReachOut” for iCreate in Gujarat

April 21, 2012

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Usage of Innovation, Technology, Globalization as selection criteria icreate to feature 25 high growth companies from Gujarat As many as 25 successful entrepreneurial companies of the MSME sector in Gujarat who have used Innovation, Technology and/or Globalization to grow rapidly would get featured in a publication by icreate, a recently established organization funded by the [...]

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Socilion joins InfiniteLatitude to form a new global network of Senior PR Consultants

April 3, 2012

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Socilion (http://www.socilion.com) has recently joined InfiniteLatitude a new global network of senior independent public relations consultant to offer strategic communications services internationally. InfiniteLatitude (www.infinitelatitude.com), is offering clients access to top-notch strategic communications, without the cost often associated with retaining traditional network agencies. InfiniteLatitude connects 24 corporate communications professionals in China, Denmark, France, Germany, Greece, Poland, [...]

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Gujarat could not find place on India Promotion Calendar 2012

December 14, 2011

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Khushboo Gujarat Ki (fragrance of Gujarat) is missing from the India Promotion Calendar 2012 released by Indian Tourism Minister, Subodh Kant Sahai in New Delhi on December 14, 2011. The Calendar projects India’s cultural diversity by showcasing the rich architectural heritage of the country, its natural beauty and the multitude of faiths, through various tourist [...]

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Ralegame: Play real, win cash in real | Play game as Anna Hazare to fight ‘demon’ corruption with Beowulf’s strength

August 19, 2011

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When almost all Indian television channels and telecom service providing companies are making money on the response to the anti-corruption movement by Anna Hazare, Gujarat based Info Data Soft Technologies [popularly known as IDS Technologies] (www.idstonline.com) has found it an innovative way by developing an interactive game to engage people to fight against corruption. The [...]

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Face off between the Government and Team Anna | How to manage the crisis situation of this magnitude?

August 17, 2011

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Let’s do a role play today.  No..no, I am not taking about the same role play which we often perform in the chat rooms. This could be a role play for communications and public relations specialists who are serious about managing the reputation of their respective brands during a crisis situation. Think of a scenario. [...]

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Sluggish Indian Auto Industry | Maruti to relaunch Swift, GM to expand

August 16, 2011

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India’s leading passenger car manufacturer Maruti Suzuki India Limited is all set to unveil the new version of its bestselling Swift model when the entire Automobile industry in India is crippling due to economic slow-down. The new Swift which is scheduled to be launched on August 17, is based on an entirely new platform with [...]

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Google to Acquire Motorola Mobility | Combination will Supercharge Android, Enhance Competition, and Offer Wonderful User Experiences

August 15, 2011

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Agencies, AUGUST 15, 2011 – Google Inc. (NASDAQ: GOOG) and Motorola Mobility Holdings, Inc. (NYSE: MMI) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola [...]

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FM Radio Policy Phase III to fillip FM Radio channels in India

August 10, 2011

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Finally the Government of India came out with much waited third phased policy guidelines on expansion of FM Radio broadcasting services through private agencies. The Indian cabinet has recently given its “go” on the policy permitting radio operators to carry news bulletins of All India Radio, a government of India owned radio broadcasting service. Cabinet [...]

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Brand recall: Zandu balm = Malaika

August 8, 2011

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Brand recall: Zandu balm = Malaika

Problem with Emami turns out to be an opportunity for Malaika It is said to find an opportunity in a problem and every problem is an opportunity in disguise. Here is a live example and somebody should learn how to convert possible fierce legal battle into an opportunity from Malaika Arora Khan, a model turned [...]

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