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December 14, 2011

Gujarat could not find place on India Promotion Calendar 2012

Khushboo Gujarat Ki (fragrance of Gujarat) is missing from the India Promotion Calendar 2012 released by Indian Tourism Minister, Subodh Kant Sahai in New Delhi on December 14, 2011. The Calendar projects India’s cultural diversity by showcasing the rich architectural heritage of the country, its natural beauty and the multitude of faiths, through various tourist [...]

October 10, 2011

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‘Atithi Devo Bhavah’ campaign proves ‘The Customer is King’

Atithi Devo Bhavah [Atithi devo bhavaḥ] (English: ‘The guest is God’ or ‘Guest become God’) is a Sanskrit verse, taken from an ancient Hindu scripture which became part of the “code of conduct” for Hindu society. Atithi Devo Bhavah regards a procedure of the Host-Guest relationship. Recently it has also become the tag line [...]

August 19, 2011

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Ralegame: Play real, win cash in real | Play game as Anna Hazare to fight ‘demon’ corruption with Beowulf’s strength

When almost all Indian television channels and telecom service providing companies are making money on the response to the anti-corruption movement by Anna Hazare, Gujarat based Info Data Soft Technologies [popularly known as IDS Technologies] (www.idstonline.com) has found it an innovative way by developing an interactive game to engage people to fight against corruption. The [...]

August 18, 2011

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Entries open for Yahoo! Big Idea Chair Advertising Award 2011

Yahoo! India has opened entries to the second annual Big Idea Chair awards. With over 183 entries last year, the Big Idea Chair awards invite contributions by clients, agency strategists, media gurus and individuals who have creatively leveraged the digital advertising platform. The award ceremony will be held in October 2011 in New Delhi. Agencies can [...]

August 17, 2011

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Face off between the Government and Team Anna | How to manage the crisis situation of this magnitude?

Let’s do a role play today. No..no, I am not taking about the same role play which we often perform in the chat rooms. This could be a role play for communications and public relations specialists who are serious about managing the reputation of their respective brands during a crisis situation. Think of a scenario. [...]

August 16, 2011

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Sluggish Indian Auto Industry | Maruti to relaunch Swift, GM to expand

India’s leading passenger car manufacturer Maruti Suzuki India Limited is all set to unveil the new version of its bestselling Swift model when the entire Automobile industry in India is crippling due to economic slow-down. The new Swift which is scheduled to be launched on August 17, is based on an entirely new platform with [...]

August 15, 2011

25 Comments

Google to Acquire Motorola Mobility | Combination will Supercharge Android, Enhance Competition, and Offer Wonderful User Experiences

Agencies, AUGUST 15, 2011 – Google Inc. (NASDAQ: GOOG) and Motorola Mobility Holdings, Inc. (NYSE: MMI) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola [...]

August 15, 2011

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I can afford this phone!

The new smartphone from Android will run on Android 2.2 (Froyo). It`s 3.2 inch touchscreen is a jump from 2.8 inch in A60. However, the resistive screen still persists which is a big turn off. In contrast to Andro A60, Micromax A70 comes with a much better 5MP camera. In terms of connectivity, the phone supports 3G, [...]

August 13, 2011

9 Comments

A tale of Airtel’s logo: branding, re-branding, un-branding?

A brand’s successfulness is not largely dependent on logo but on its people and products, but brand’s acceptance and popularity is dependent on its logo, tagline. The responses on Airtel new logo is such we can barely say ‘mixed response’. Fonearena’s poll of 1300 people, where only 35% liked it and whooping 51% disliked new [...]

August 10, 2011

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FM Radio Policy Phase III to fillip FM Radio channels in India

Finally the Government of India came out with much waited third phased policy guidelines on expansion of FM Radio broadcasting services through private agencies. The Indian cabinet has recently given its “go” on the policy permitting radio operators to carry news bulletins of All India Radio, a government of India owned radio broadcasting service. Cabinet [...]

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